It's All Medieval

Jeff Sypeck at Quid Plura explains that the people in the center of the Russia/Georgia conflict consider themselves to be contemporary Alans.

After the breakup of the Soviet Union, with North Ossetia as part of Russia and South Ossetia lumped in with Georgia, the Ossetians looked to historians, philologists, and archaeologists to tell them who they were. Was “Ossetia,” a Georgian term filtered through Russian, the name they should use? Shouldn’t they call themselves “Alans”? As Victor Shnirelman explains, speakers of the two Ossetian dialects, Digor and Iron, argued over whose speech was more pure; North Ossetia became North Ossetia-Alania; and the Alan name was slapped on everything from soccer teams to supermarkets. Never mind that “Alans” may have been a term used only by outsiders; or that the name “Ossetia” probably comes from *ās, which the Alans used to refer to themselves; or that the original Alans were famously inclined to assimilate and be assimilated. The Alanian nationalism of the 1990s soon took on moral and racial overtones, especially as neighboring enemies tried on the name for size. The Ossetes should have looked westward for precedent and warning: Once you buttress your national identity with medievalism, expect politicized folklore to beguile the public —and to take on a life of its own.

Patrick Geary's thesis seems to still hold up, eh?